When approaching the design for my World Heritage Site, I wanted to focus on an aspect outside of the usual physical sport activities. I wanted to showcase the natural features of the otherwise rugged terrain and highlight the inner beauty of it. I wanted to make the Dolomites a destination wedding location, so I utilized the masculine mountains and feminine flowers to appeal to everyone’s senses. I chose to go with a masculine typeface for the paragraph texts, and a feminine type face for the headers and main text of the logo as a means of continuing the playful push and pull of the two elements. I think the ability to tug on emotions is a power of graphic design. Highlighting the importance of the outdoors is still essential when talking about the Dolomites, but it doesn’t have to be the main focus.